'Fortified with vitamins' means that extra vitamins and minerals have been added to the cereal that weren't naturally present in significant amounts, or were lost during processing. This is done to enhance the nutritional value of the cereal.
When a cereal box boasts 'fortified with vitamins,' it indicates that the manufacturer has intentionally added nutrients to the product. These nutrients are typically vitamins and minerals that are either not naturally abundant in the cereal grains themselves or are diminished during the manufacturing process (such as milling, cooking, and extrusion). The goal of fortification is to improve the overall nutritional profile of the cereal and help consumers meet their daily recommended intakes of essential vitamins and minerals. Common vitamins and minerals added include iron, folic acid, vitamin D, and various B vitamins. The specific nutrients added and their amounts are usually listed on the cereal's nutrition facts label. Fortification is often used to address potential nutrient deficiencies in the population.
While fortified cereals can be a convenient way to boost your vitamin and mineral intake, always check the sugar content and serving size. Some fortified cereals can be high in added sugars, which can negate some of the health benefits of the added vitamins.