Hing, or asafoetida, needs very little oil for blooming because it is a resinous gum with a high concentration of volatile sulfur compounds that readily release their aroma and flavor when heated, even in a small amount of oil. This process quickly activates its pungent qualities.
Hing is essentially the dried sap of a Ferula plant species. This sap is rich in sulfur-containing compounds, which are responsible for its distinctive and powerful aroma. When hing is heated in oil, even a small amount, these volatile compounds are released. The oil acts as a medium to evenly distribute the heat and facilitate the blooming process, allowing the aroma and flavor to fully develop. Because the sulfur compounds are so potent and readily vaporize, only a minimal amount of oil is needed to trigger this reaction. Using too much oil can actually dilute the flavor and potentially burn the hing before it has a chance to properly bloom. The goal is to gently coax out the flavor, not to deep-fry it. The small amount of oil ensures that the hing's flavor is infused into the dish without overpowering it.
Always add hing to hot oil at the beginning of cooking and immediately add other ingredients to prevent it from burning and becoming bitter. A pinch is usually sufficient; too much can be overpowering.